Rochester’s Most Popular ZIP Codes & Underrated Neighborhoods
Rochester’s real estate market is gaining traction again. Rochester’s Most Popular ZIP Codes and Underrated Neighborhoods offers a deep dive into the city’s fastest-growing areas and its lesser-known communities that are quietly becoming buyer favorites. From strong school districts to walkable charm, Rochester continues to surprise newcomers and lifelong residents alike.
If you're planning to sell, invest, or relocate within the city, these insights will help you make a data-backed move in 2024.
Rochester Real Estate: Where the Market Is Heating Up
It’s no secret that Rochester has become a magnet for families, remote workers, and first-time homebuyers. Thanks to its lower-than-average home prices, stable economy, and access to Lake Ontario, this upstate New York city offers incredible lifestyle value.
According to Greater Rochester Association of REALTORS®, buyer activity has increased in specific ZIP codes, with homes spending fewer days on the market and selling closer to asking price.
Above all, demand is rising in pockets you might not expect—especially outside the city’s core.
Most Popular Rochester ZIP Codes in 2024
14618 – Brighton: High Ranking for Schools and Stability
This southeast Rochester suburb continues to top the list. With top-rated schools like Twelve Corners Middle and Brighton High, the 14618 ZIP code appeals to families prioritizing education.
Why it’s hot:
-
Tree-lined neighborhoods
-
Proximity to University of Rochester & Strong Memorial Hospital
-
Home values holding steady despite market fluctuations
In other words, this ZIP offers long-term investment potential for buyers who prioritize quality of life and resale value.
Related: Best Upgrades to Sell Your House Fast in Rochester
14609 – North Winton Village: Walkability Meets Affordability
One of the fastest-rising ZIP codes in 2024 is 14609, especially the North Winton Village area. It strikes a balance between city living and suburban quiet.
What’s driving growth?
-
Walkable streets and local eateries
-
Easy access to expressways
-
Increased investor interest in duplexes and small multifamily properties
North Winton is attractive to younger buyers and out-of-state investors alike, thanks to its charming architecture and rental income opportunities.
14623 – Henrietta: Affordable and Expanding
Henrietta’s 14623 ZIP has seen a surge in young professionals and first-time buyers in 2024. With average home prices below $240K and a steady influx of tech jobs, this suburb is poised for continued growth.
Similarly, proximity to RIT and Marketplace Mall keeps demand strong year-round.
14620 – Highland Park & South Wedge: Culture and Character
This artsy, walkable district has maintained steady popularity. The 14620 ZIP is known for its colorful homes, eclectic cafes, and one of the highest walk scores in the area.
Highland Park’s lilac festivals and year-round events make it appealing for buyers seeking an urban vibe with community spirit.
Hidden Gem Neighborhoods in Rochester You Shouldn’t Overlook
Beyond the well-known ZIPs, several lesser-known pockets in Rochester are emerging as hotspots. These areas often offer great deals, large lot sizes, or overlooked charm that’s finally getting the attention it deserves.
14621 – Irondequoit’s Southern Edge
Once overlooked, southern Irondequoit is now gaining buzz. Many homes in the 14621 ZIP are under $170K, offering space and proximity to both downtown and Lake Ontario.
Investors have taken note, too—especially as rental demand rises.
For instance, off-market deals in this ZIP code are increasing as flippers and landlords eye affordable single-family properties near East Ridge Road.
See: Sell Your House Fast in Rochester, NY
14613 – Maplewood: Urban Resurgence in Motion
Home to historic architecture and Genesee River views, Maplewood is slowly being re-discovered. While it’s still a work-in-progress, it’s drawing attention from community developers and young buyers priced out of other ZIPs.
Why buyers are circling back:
-
Larger homes for the price
-
Close to Kodak’s revitalization area
-
Access to bike trails and the Maplewood Rose Garden
In conclusion, it’s a smart bet for investors who can see five years ahead.
14606 – Gates-Chili Corridor: Room to Grow
Gates and parts of the 14606 ZIP are flying under the radar. This area offers sprawling lots, quiet subdivisions, and better price-per-square-foot ratios than the east side.
After that, Chili’s proximity to major highways makes it an ideal spot for commuters. More families are discovering this gem for its parks, newer builds, and affordability.
What Rochester Homebuyers Want in 2024
Understanding buyer behavior is just as important as ZIP code popularity. In 2024, buyers are making decisions based on:
-
Affordability: Especially with mortgage rates still hovering between 6-7%
-
Remote work lifestyle: Walkable neighborhoods, home offices, and yard space are priorities
-
Safety and schools: Especially among Millennial parents and relocators
For sellers, aligning with these needs can lead to faster closings and higher offers.
Explore options: What First-Time Sellers Need to Know
Investment Hotspots: Where Real Estate Investors Are Looking in Rochester
Cash buyers and real estate investors are increasingly looking at:
-
14611 (Plymouth-Exchange) for value flips and student housing
-
14619 (19th Ward) for long-term rentals near colleges
-
14616 (Greece) for family-friendly rentals in established neighborhoods
Therefore, off-market deals are becoming more competitive in these areas. If you're planning to sell in one of these ZIP codes, you may be able to close faster with a no-repair cash offer.
Learn more: Get a Cash Offer for Your Rochester House
Rochester ZIP Code Snapshot: Quick Facts
| ZIP Code | Neighborhood | Avg Home Price (Q2 2024) | Buyer Profile |
|---|---|---|---|
| 14618 | Brighton | $330,000+ | Families, professionals |
| 14609 | North Winton | $195,000–$225,000 | Young buyers, investors |
| 14623 | Henrietta | $240,000 | First-time buyers, students |
| 14621 | Irondequoit (South) | $150,000–$170,000 | Investors, budget-conscious |
| 14620 | Highland/South Wedge | $230,000–$270,000 | Creatives, walkability-seekers |
Final Takeaway: Rochester’s Market Mood Is Full of Opportunity
Rochester’s most popular ZIP codes and underrated neighborhoods offer more than just stats—they reflect shifting buyer behavior and untapped opportunity. While some areas shine in obvious ways, others are quietly gaining momentum.
Whether you’re selling, investing, or simply exploring the city’s market mood, staying informed can make all the difference. With rising demand in both high-profile and hidden-gem ZIPs, Rochester remains one of New York's most promising—and balanced—real estate markets.
Need to sell a home in a hot ZIP or hidden gem?
We Buy Any House As Is offers fast, as-is cash offers with no repairs, no agent commissions, and no stress.